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Why we picked it Shapiro gives you five specific things to monitor (technology, behavior, environment, regulation, distribution) so your noticing becomes systematic instead of random. It turns idea generation into a standing watchlist, which is exactly the running-review habit our answer describes, aimed at ideas that just became possible.
Finding Startup Ideas through Market Timing
From Julian Shapiro (Startup Handbook) by Julian Shapiro 20 min read
- Watch five market forces for shifts that make new ideas viable
- Ask what recently changed that makes this newly possible
- Combine your own problem with a timing shift for a stronger idea
