Everything from

Mike Maples Jr. and Peter Ziebelman (patternbreakers.com)

1 resource from Mike Maples Jr. and Peter Ziebelman (patternbreakers.com) we point founders to, and the questions each answers.

📖 Book
✓ Link checked Paid Intermediate

Why we picked it This is the book length version of the exact instinct in our short answer, that you generate real insight by living in the future and noticing what is missing. Maples, an early investor in Twitter and Twitch, breaks down how breakthrough founders spot an inflection and act on a non-obvious truth before it is consensus. Read it when you want a repeatable way to think about where original ideas actually come from.

Pattern Breakers: Why Some Start-Ups Change the Future

From Mike Maples Jr. and Peter Ziebelman (patternbreakers.com) by Mike Maples Jr. and Peter Ziebelman ~304 pages

  • Spend time at the technological edge so you see change before others
  • A real insight must be both true and non-consensus to be valuable
  • Breakthroughs come from riding an inflection, not iterating on the present
Open patternbreakers.com →
Answers How do I come up with startup ideas that aren't just 'Uber for X'? Should I solve a problem I personally have, or chase a bigger market? Where do I look to find emerging opportunities before they're obvious? Should I chase whatever is hot (AI, crypto) or build in a boring niche? How do I generate a steady flow of idea candidates instead of waiting for one big flash? Is it smarter to enter a market while it's still forming, or wait until demand is obvious and proven? How do I know if a trend is big enough to build a company on, or just a small niche?
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