3 resources from Mixpanel we point founders to, and the questions each answers.
🛠️ Tool
✓ Link checkedFreemiumIntermediate
Why we picked it
Once you have a hunch about who your best customers are, you need to check it against behaviour, and Mixpanel is a real analytics tool with a free tier that early startups can actually use. This guide shows how to group users into cohorts by what they did and then watch which cohorts stick around, so the segment that retains best surfaces on its own. That retaining cluster is usually where your ideal customer profile is hiding.
Why we picked it
The other product analytics tool named in our short answer, strong for event based funnels and retention once you know the moments you care about. Its free tier is enough for an MVP, and its funnel and retention reports map directly to aha and come-back questions. Pick it or PostHog, not five tools.
Why we picked it
This treats unshipping as a craft with real upside, not just cleanup, and shows how to use usage data to decide what goes. It is helpful for the founder who has the instinct to cut but wants evidence and a repeatable method before pulling the trigger. Practical on how to actually communicate a removal.
