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Freemium
Intermediate
If you are unsure whether it is your price stopping the sale, start here: figure out which order of magnitude you are in (a 10 dollar, 100 dollar, or 1000 dollar product) rather than agonizing over exact figures. It anchors price to the value your customer gets and to willingness to pay you actually test with people. Useful when "they won't pay" might really mean "you never named a credible price."
How to price your product
From Naomi Ionita, Lenny's Newsletter by Naomi Ionita
- Pick the right price range first, then refine the exact number
- Anchor price to a value metric your customer already cares about
- Talk to real people about willingness to pay instead of assuming it
