▶️ Video
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Free
Intermediate
Why we picked it If you would rather hear the marketplace tactics than read them, this is James Currier walking through the same framework on stage. He is direct about which side to attack first and how founders manufacture liquidity before it exists naturally. Good to watch once, then keep the written 19 tactics piece open as a checklist.
Solving the Chicken or Egg Problem
On NFX (YouTube) by James Currier ~20 min
- Start with the side that is harder to get, not the easy one
- Early liquidity is manufactured by founders, it is not organic
- Pick a small enough market that it can actually feel full
