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Wasserman studied 10,000 founders and found the counterintuitive result: founders who give away more equity to attract strong co-founders and hires usually end up richer than those who cling to control. Read this when your instinct is to keep the maximum for yourself. It reframes a generous grant as an investment in a more valuable company, not a loss.
Rich versus King: The Core Concept
From Noam Wasserman by Noam Wasserman 12 min read
- Founders who share more equity often build more valuable companies
- Keeping maximum control and equity tends to lower your final payout
- Attracting the right co-founder is worth the equity it costs
