✍️ Essay
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Free
Intermediate
Why we picked it A short, honest essay arguing that cold outbound is both a strong demand signal and a skill you will need anyway. It counters the instinct to avoid outreach and explains why doing it early tightens your ideal customer and pitch. Good motivation for planning real volume rather than a handful of warm intros.
Cold Outbound is Under-Appreciated
From Pascal Unger (pascalsnotes.substack.com) by Pascal Unger ~10 min read
- Cold outbound is a clean test of real demand.
- It forces you to sharpen your ideal customer profile.
- Outreach is a muscle worth building early.
