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Everything from

predictablerevenue.com

1 resource from predictablerevenue.com we point founders to, and the questions each answers.

📖 Book
✓ Link checked Paid Intermediate

This is the book that made outbound prospecting a repeatable discipline instead of a guessing game, built on the Salesforce.com playbook that added $100 million in recurring revenue. It gives you a structured way to define, source, and qualify a target list rather than treating it as a one-off scramble.

Predictable Revenue

From predictablerevenue.com by Aaron Ross and Marylou Tyler ~250 pages

  • Separate the work of building and qualifying a list from the work of closing, they need different skills and time
  • A small number of well-qualified target accounts consistently outperforms a large unqualified list
  • Treat your prospect list as a system you refine over time, not a spreadsheet you build once
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Answers Is cold outreach even worth it, or is it just spam that hurts my brand? How do I build a targeted list of the right people to cold email? What's a good response rate for cold email, and how do I know if mine is broken? How do I cold email people at big enterprises when I'm a small unknown startup from outside the major hubs?
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