🎧 Podcast
India
Free
Intermediate
Why we picked it A focused conversation on how consumer motivation and trust differ between India and the West, and what that means for which businesses succeed here. It is a good companion to the framework videos because it explains the collectivist context that shapes willingness to pay. Listen when you want to pressure test whether your idea fits the culture, not just the spreadsheet.
Kunal Shah: Exploring Consumer Psychology (Return on India)
On Return on India podcast by Return on India and Kunal Shah ~1 hr
- Collectivism and trust change what Indian consumers will pay for
- Copying a Western model rarely clears the delta bar in India
- Consumer psychology, not price alone, decides adoption
