4 resources from REWORK (37signals) we point founders to, and the questions each answers.
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Why we picked it
A useful counterweight that pokes holes in every method, including take-home projects, which can quietly exclude people who have jobs or caregiving duties. The takeaway is to offer flexibility: let candidates choose to show a code sample or take a suggested task, and design for fairness. Listen so your trial does not filter out strong people by accident.
Why we picked it
37signals on finding the one thing your product cannot exist without, and building that first. It is the sharpest version of polish the core, defer the rest: the hot dog, not the condiments. Use it to name your epicenter and to justify leaving the edges rough for now.
Why we picked it
The Basecamp founders make the case that yes is cheap in the moment and expensive for years, so no should be your default posture. Their advice for a live customer ask is simply to say thank you and never commit on the spot, which is a practical habit you can adopt tomorrow. Useful for the emotional side of not caving in the room.
Why we picked it
Fried and Hansson argue for asking customers a small number of open ended questions rather than running formal surveys, and explain why the language customers use to describe their own problems is worth more than any feature request. It is a useful counterweight if you have been over engineering your feedback process, reminding you that a good open question asked regularly beats an elaborate one time study.
