📖 Book
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Paid
Intermediate
Walling's whole case is that a niche too small for big competitors is precisely where a focused founder has room to win. He is practical about validating demand before building and marketing to a defined audience. If your worry is that your market looks unglamorous, this book argues that is a feature, not a flaw.
Start Small, Stay Small
From Rob Walling (robwalling.com) by Rob Walling
- A niche too small for giants is your breathing room
- Validate demand before you build
- Marketing to a defined audience beats chasing everyone
