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SeedToScale (Accel India)

1 resource from SeedToScale (Accel India) we point founders to, and the questions each answers.

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Shah argues that to make people switch from what they already use, you need a large jump in perceived efficiency, not a marginal one. In a crowded market that is the bar for your wedge: the incumbent may be good enough for most, so your narrow segment has to feel a dramatic gain. Read it to sanity check whether your improvement is big enough to change behavior.

Kunal Shah's Delta 4 Theory of Successful Startups

From SeedToScale (Accel India) by Kunal Shah ~10 min read

People only switch when the efficiency jump is large, not marginal
Look for inefficiencies incumbents leave in place, not just problems
A big enough delta makes the new behavior stick and spread

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Answers What makes an Indian startup idea work when the market is so price-sensitive? How do I evaluate whether an idea is big enough to be worth years of my life? How do I turn a vague hunch that something is broken into a sharp, testable idea? How do I validate an idea in a crowded market that already has big competitors? My market is huge on paper but almost nobody is actually paying for solutions today. Good sign or bad? What are the warning signs that I have weak founder-market fit and I'm forcing it?

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