4 resources from Seth's Blog we point founders to, and the questions each answers.
✍️ Essay
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Why we picked it
A short, sharp counterpoint to the instinct to try to reach everyone before you launch: Godin argues you should aim for the smallest audience that can sustain you, and it will turn out to be bigger and more loyal than a broad, average pitch ever would. Read it when your pre-launch content feels like it's for nobody in particular, it's a two-minute fix for that.
Why we picked it
Godin names the exact failure mode our answer warns about: work that could ship but does not, dressed up as caution. It is short, but it is the clearest gut check for the question underneath 'is my soft launch a cop-out': are you actually still building, or are you just avoiding the moment someone sees it.
Why we picked it
A short, sharp distinction that names your exact problem: meeting a real spec is craft, chasing an ever-shifting ideal is avoidance. Read it when you need language for telling the difference between the two in your own head, which is the whole question you're asking.
Why we picked it
A short, sharp reminder that your price tells a story, and that cutting it to close a deal usually just tells the buyer the original story wasn't true. Read it in two minutes right before you're tempted to discount out of nerves on your first sales call. It's the plainest version of why an unearned discount backfires.
