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Why we picked it Doshi names the IKEA effect, how you overvalue what you built simply because you built it, which is the quiet engine behind gold-plating. It pushes you toward judgment about what matters over the reflex to keep improving your own creation. Best for the founder who suspects attachment, not need, is driving the polish.
The Product Builder's True Journey
From Shreyas Doshi (Substack) by Shreyas Doshi 12 min read
- You overvalue what you build, so discount your own certainty.
- More features and polish are not the same as more impact.
- Judgment about what to skip beats effort spent building.
