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Why we picked it Zerodha, India's largest broker, built almost everything in house with a famously small team, and its CTO explains why owning the core product mattered so much. It is a concrete Indian case of the payoff you get when the thing you sell is software you fully control. Listen for the reasoning about dependencies and ownership, not the scale.
Building Zerodha with Kailash Nadh
On Software at Scale by Utsav Shah 1 hr
- Owning your core stack lets you move and fix without waiting on outsiders
- A small in house team with deep context can outbuild a larger rented one
- Removing external dependencies pays off when the product is the business