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Startups For the Rest of Us

2 resources from Startups For the Rest of Us we point founders to, and the questions each answers.

🎧 Podcast
✓ Link checked Free Intermediate

Why we picked it A grounded conversation about when cold email is even worth the effort of finding an address for. Steli's rule of thumb is deal size, not whim, which is a useful gut check before you spend twenty minutes hunting down one person's inbox.

Episode 202: Outbound Sales for Startups with Guest Steli Efti

On Startups For the Rest of Us by Steli Efti about 35 minutes

  • Cold email is most worth the effort for higher value deals, not every small ask.
  • Track your rejection rate, not just your close rate, to know if your process is working.
  • Build a short list of common objections and answers before you start reaching out at volume.
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Answers How do I find someone's email address when it isn't public?
🎧 Podcast
✓ Link checked Free Intermediate

Why we picked it Hansen, a bootstrapped SaaS founder herself, talks through the practical mechanics of running interviews as one more task in an already full founder week, not as a separate specialist skill. Walling, also a solo minded bootstrapper, pushes on the parts that feel hardest for a builder rather than a marketer. A good listen for the exact audience this question describes.

Mastering Customer Interviews with Michele Hansen

On Startups For The Rest Of Us by Rob Walling with Michele Hansen

  • Treat interviews as a normal, recurring part of running the business
  • Small talk and rapport building are learnable skills, not fixed traits
  • Batch scheduling removes the dread of finding time for calls
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Answers As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?
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