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Startups For the Rest of Us

2 resources from Startups For the Rest of Us we point founders to, and the questions each answers.

🎧 Podcast

✓ Link checked Free Intermediate

A grounded conversation about when cold email is even worth the effort of finding an address for. Steli's rule of thumb is deal size, not whim, which is a useful gut check before you spend twenty minutes hunting down one person's inbox.

Episode 202: Outbound Sales for Startups with Guest Steli Efti

On Startups For the Rest of Us by Steli Efti about 35 minutes

Cold email is most worth the effort for higher value deals, not every small ask.
Track your rejection rate, not just your close rate, to know if your process is working.
Build a short list of common objections and answers before you start reaching out at volume.

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Answers How do I find someone's email address when it isn't public?

🎧 Podcast

✓ Link checked Free Intermediate

Hansen, a bootstrapped SaaS founder herself, talks through the practical mechanics of running interviews as one more task in an already full founder week, not as a separate specialist skill. Walling, also a solo minded bootstrapper, pushes on the parts that feel hardest for a builder rather than a marketer. A good listen for the exact audience this question describes.

Mastering Customer Interviews with Michele Hansen

On Startups For The Rest Of Us by Rob Walling with Michele Hansen

Treat interviews as a normal, recurring part of running the business
Small talk and rapport building are learnable skills, not fixed traits
Batch scheduling removes the dread of finding time for calls

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Answers As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?

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