4 resources from Techstars we point founders to, and the questions each answers.
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Why we picked it
A globally-branded accelerator with an India-based program, giving founders a clear, concrete reference point for the classic 'cash for equity' model and its terms. Comparing Techstars' offer against government incubators and 100X.VC is the clearest way to understand what the equity actually buys.
Why we picked it
A clean, practical checklist from an accelerator that has seen thousands of teams: how to run the split conversation, why equal is often right, and why vesting is non negotiable. Good as the first thing you read to frame the discussion. It keeps you from overcomplicating a decision that mostly rewards honesty and generosity.
Why we picked it
This frames founder-market fit as a team question and lists what a strong founding team should be able to answer together about skills coverage and market insight. It is a quick checklist to confirm that between you and your co-founder there is no gaping hole in insight, building, or selling. Written from the perspective of what an early investor actually probes.
Why we picked it
A useful counterweight, written specifically to slow founders down before they hire. It names the false signals, feeling tired of selling, wanting to look grown up, that push founders to hire before the motion is actually proven.