🎧 Podcast
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Free
Intermediate
A long-form interview with the author of The Mom Test for when you want to hear the ideas in conversation. He goes deeper on how to ask questions that surface the truth and why commitment is the real test of interest. A good companion to reading the book, or a substitute if you would rather listen.
How To Talk To Your Customers (The Mom Test)
On The Learning Leader Show by Rob Fitzpatrick (with Ryan Hawk) ~60 min
- Ask about specifics from the past, not feelings about the future.
- Real interest shows up as a commitment of time, money, or reputation.
- Your job in the conversation is to be useful and learn, not to sell.
