Growth & Marketing
Growth fundamentals & metrics
Measure what matters, grow what compounds.
What growth metrics should I actually track as an early-stage startup?
Track one North Star metric that captures real customer value (weekly active users, orders shipped, revenue retained) plus the inputs that move it....
How do I know if I have product-market fit before I try to grow?
Run the Sean Ellis survey: if 40% or more of users would be 'very disappointed' without your product, you likely have fit worth scaling. Below that...
What is a growth loop and why is it better than a funnel?
A funnel pushes users in one direction and dies at the bottom; a growth loop is a self-reinforcing system where the output of one user (content, re...
What are the 'four fits' I need before growth compounds?
Brian Balfour's model: market-product, product-channel, channel-model, and model-market fit all have to line up. Growth feels effortless when they ...
How should I set up a simple growth model or dashboard?
Model growth as an equation: new + resurrected users minus churned, broken down by your two or three real acquisition channels. Build it in a sprea...
Why did my marketing channel stop working after a few months?
This is Andrew Chen's Law of Shitty Clickthroughs: every channel decays as novelty fades and competitors pile in. Nothing's broken with you; the ch...