Growth & Marketing
Paid acquisition basics
Buy customers profitably, or don't buy them.
Should I even be running paid ads at this stage?
Only if you already have retention and a clear sense of what a customer is worth; otherwise you're paying to fill a leaky bucket. Most early startu...
How do I know if my paid ads are actually profitable?
Compare customer acquisition cost to the contribution margin a customer generates, and demand payback inside a few months (or a single order for D2...
What makes a paid ad actually convert?
The creative does 80% of the work, not the targeting: a scroll-stopping hook, one clear promise, and a landing page that keeps the exact promise th...
How do I pick which paid channel to start with?
Match the channel to how people already look for what you sell: intent-driven search for problem-aware buyers, feed-based social for discovery and ...
How much budget do I need to test a paid channel properly?
Enough to get a statistically real read, usually a few hundred conversions per channel before you judge it, not fifty dollars over a weekend. Set a...
How do Indian D2C brands keep paid acquisition sustainable as CACs rise?
Winning Indian D2C brands stop renting attention and build owned media, content engines, and community so they aren't fully dependent on Meta and G...