What metrics should I actually report to investors?
The short answer
Report the handful of numbers that tell the real story of your business: revenue or ARR, growth rate, burn and runway, and your core engagement or retention metric. Use consistent definitions every month so trends are readable. Investors have seen every vanity metric; give them the real ones and they'll trust the rest of your update.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
📄 Article
✓ Link checkedFreeBeginner
Why we picked it
The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure plus real templates you can copy this month.
Why we picked it
Turns the a16z metrics framework into a concrete, reportable template so your investor updates carry the numbers investors actually want. Great bridge between knowing metrics and reporting them consistently.
Why we picked it
A ready-to-use version of the update format YC recommends to its founders. Removes every excuse for not sending a clean, professional monthly update.
