Brand, web & content

Should I buy a premium domain or just use a cheaper workaround?

At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade later once you have traction and cash. The one exception: if a squatter owns the exact name you're building a brand around, lock it up before you invest in marketing it.

Go deeper

2 resources, 2 link-checked.

📄 Article
✓ Link checked Free Beginner

Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free.

Startup Names

From paulgraham.com by Paul Graham 8 min read

  • A name should be easy to say and spell, avoid clever misspellings
  • The product makes the name good, not the reverse
  • Don't over-invest time here; ship and let the name grow into itself
Open paulgraham.com →
📄 Article
✓ Link checked Free Beginner

A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in one place.

How to come up with a brand name: the ultimate guide

From Webflow Blog by Webflow Team 12 min read

  • Understand descriptive vs invented vs evocative name types and their trade-offs
  • Check domain and social handle availability before committing
  • Run a trademark knockout search early to avoid legal dead-ends
Open webflow.com →

Terms in this answer

Pre-Revenue

People also ask

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Also in GTM

The same ground, over in Own the story, our GTM track.

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eChai Partner Brands The partnership →