Brand, Web & Presence
Naming your startup & domains
A name you can spell, say, and own.
How do I come up with a good name for my startup?
Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but con...
Do I really need a .com domain, or is .io / .co / .in fine?
For a serious brand, fight for the .com, it's still the default people type and trust. If the exact .com is taken or absurdly expensive, a modified...
What kinds of startup names exist and which type should I pick?
Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade...
How do I check if a name is legally free to use in India (trademark)?
Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ...
How do famous startups actually get their names, any real examples?
Most iconic names started as jokes, placeholders, or happy accidents, not committee outputs, the product earned the name meaning. Look at how India...
Should I buy a premium domain or just use a cheaper workaround?
At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade l...