Article · ~15 min read

5 Proven Models for Testing Customer Demand

RevenueCat · RevenueCat Blog Free Intermediate

A practical roundup of demand-testing models, including the 'dry wallet' or pre-sales test where you ask for payment before the product is ready. It lays the methods out side by side so you can pick the one that fits your stage and risk. Clear, free, and it names the trade-offs.

  • A pre-sales (dry wallet) test asks for money and is the strongest signal.
  • Different validation methods fit different stages and levels of risk.
  • A signup shows curiosity; a payment attempt shows willingness to pay.
Open on revenuecat.com ↗

It answers 2 questions

  1. How do I test whether people will actually pay, not just say they like it?
  2. How do I validate demand in India when people love a free product but won't pay for it?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The most concrete guide to actually measuring what customers will pay, including survey methods and tier design. It turns... lennysnewsletter.com Article · long-form guide The Ultimate Guide to Willingness to Pay Lenny Rachitsky & Patrick Campbell
  3. Video · ~25 min How to Talk to Users Eric Migicovsky
  4. The cleanest distillation of the one framework that turns a customer chat into a relationship instead of a survey. The three... Sachin Rekhi's Blog Article · 10 min read A Primer on Talking to Customers From Rob Fitzpatrick's The Mom Test Sachin Rekhi
  5. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  6. Video · ~50 min How to Evaluate Startup Ideas Kevin Hale, Y Combinator
eChai Partner Brands The partnership →