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7 Tactics to Get the Most Out of Your Startup's Advisors

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Finding an advisor is only half the job; extracting value is the harder, less-discussed half. This piece is a concrete tactical checklist for running advisor relationships so they stay useful instead of decorative.

  • Come to every session with one specific, live problem and send it in advance so advisors can actually prepare.
  • Set a defined cadence and clear expectations up front rather than open-ended 'reach out anytime'.
  • Always close the loop, tell advisors what you did with their input; it keeps them invested.
  • Match the advisor to the moment; different advisors serve different stages and questions.

It answers 5 questions

  1. How do I find a mentor or advisor who will actually help me, not just add a logo to my deck?
  2. How do I actually ask someone to mentor or advise me without it being awkward?
  3. How do I get real value out of the advisors I already have?
  4. How do I know when an advisor or mentor relationship has run its course, and how do I gracefully end it?
  5. How do I evaluate whether a well-known name actually adds value as an advisor or is just borrowing my traction for their portfolio?

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