Article · ~15 min read

90% of Feedback is Crap: How to Find the Next Big Startup Idea

First Round Review · First Round Review (review.firstround.com) Free Intermediate

Nat Turner (who sold two companies he built this way) shares a systematic, repeatable method for finding ideas without pretending to be a visionary. He targets big, ugly, fragmented industries and digs into who is already frustrated enough to pay. A grounded counterweight to the myth that ideas require a lightning bolt.

  • Idea-finding is a repeatable process, not a flash of genius
  • Target large, messy, underserved industries
  • Discount most feedback and weigh what people actually do
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It answers 2 questions

  1. Where do I look to find emerging opportunities before they're obvious?
  2. How do I turn a trend I've noticed into an actual product idea I can build?

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