Article · 8 min read
A four-step framework to spot weak signals of disruption
Fast Company Free Intermediate
This is a compact, four step framework for turning fuzzy early signals into something you can act on, aimed at operators rather than futurists. It is a good on ramp if the books feel like a lot and you want a routine you can run this month. It also names the practical trap: most weak signals are noise, so you need a filter.
- Scan the fringes, adjacent markets, and subcultures first.
- Most weak signals are noise, so filter deliberately.
- A signal earns weight when it repeats across sources.
