Article · ~45 min read

A Guide to Marketplaces

Boris Wertz and Angela Tran · Version One Ventures Free Intermediate

Written by an investor who founded and sold a marketplace himself, this is a structured handbook covering business models, liquidity, and how to spark the supply and demand loop. It is broader than a single essay, so it helps you understand what kind of marketplace you are actually building. Read it to place your hand matching experiment inside the bigger picture.

  • A full framework for how marketplaces create and hold liquidity
  • Different marketplace types need different launch playbooks
  • Concrete guidance on sparking the supply and demand loop
Open on versionone.vc ↗

The question it answers

  1. Can I validate a marketplace idea before I have supply or demand?

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