Podcast · 3 hr

A Venture Capitalist Looks at the World (Sajith Pai)

Amit Varma with Sajith Pai · The Seen and the Unseen Free Intermediate India

This long, unhurried conversation is the best audio explanation of the three Indias and why Indian consumer markets behave the way they do. Pai walks through the economics behind the framework rather than just the slides. Put it on when you want the reasoning, not just the numbers, to sink in.

  • The three Indias explained from first principles, at length
  • Why India's market structure differs from Western analogies
  • How the consuming class shapes what founders can build

The question it answers

  1. How do I size a market for India specifically when data is messy?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  3. Most market sizing advice online is generic TAM SAM SOM filler. This one is written by an investor, backed by a survey of 30... Pear VC Essay · ~15 min read Market Sizing Guide Ian Taylor
  4. Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read The Indus Valley Playbook Sajith Pai
  5. When there is no category report to point at, you have to build the number yourself, and this is the essay that teaches you... Andreessen Horowitz Essay · ~20 min read 16 More Startup Metrics Anu Hariharan, Frank Chen, Jeff Jordan
  6. Blume's annual report is the single best data-grounded read on what is actually happening in Indian internet and consumption,... Blume Ventures Article · ~180 charts Indus Valley Annual Report 2025 Sajith Pai, Anurag Pagaria and team (Blume Ventures)
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