Article · 7 min read

An MVP is not a Cheaper Product, It's about Smart Learning

Steve Blank · steveblank.com Free Intermediate

Blank, who built customer development, uses a real founder story to show how a team defaulted to 'build a smaller product' when the right move was a test that cost almost nothing. The piece pushes you to name your riskiest assumption and design the cheapest possible experiment against it. It is a direct match for the idea that your MVP might be a conversation or a fake feature, not code.

• Start from the assumption that could kill you, then test only that
• The cheapest experiment that answers the question beats a small polished build
• You are selling the vision but delivering the minimum feature set