Article · 5 min read

Ask 37signals: How do you say no?

Jason Fried · Signal v. Noise Free Beginner

A short, practical answer on how to actually decline feature requests and keep the product lean, including their line that you rarely regret saying no but often regret saying yes. It is the everyday habit behind not needing to kill features later. Useful language you can borrow when you turn a request down.

  • You rarely regret a no, you often regret a yes
  • Most requests do not deserve to become features
  • Saying no is how you protect a product you can stand behind
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The question it answers

  1. When is it right to stop iterating on a feature and just kill it?

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