Book · ~288 pages

Rework

Jason Fried & David Heinemeier Hansson · 37signals Paid Beginner

A punchy, contrarian classic on building a lean, sane, profitable company from the founders of Basecamp. It's the antidote to hustle-culture folklore about how startups must operate.

  • Small teams, less process, and shipping beat planning theatre
  • Say no to most things and protect focus
  • You can build a great company without following the standard playbook
Open on amazon.com ↗

It answers 17 questions

  1. I want to start a startup but I don't have an idea. Where do I even begin?
  2. When is my product 'ready' to launch?
  3. How do I build company culture intentionally from day one?
  4. Should my startup be remote, hybrid, or in-office?
  5. How do I run a remote team without endless meetings and burnout?
  6. What operating cadence and rituals should an early team have?
  7. How do I avoid burning out my small team while still moving fast?
  8. How do I say no to feature requests without losing customers?
  9. How often should I be launching, is once a quarter too much?
  10. How do we preserve culture and values as we grow past the first team?
  11. How do I know when to stop researching an idea and just start building?
  12. How do I evaluate whether an idea is big enough to be worth years of my life?

And 5 more across the hub.

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson
  3. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
  4. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  5. The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing,... neon.fund Podcast · podcast series (200+ episodes) The Neon Show, Indian Founders on Pricing, Sales & Building Siddhartha Ahluwalia
  6. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
eChai Partner Brands The partnership →