Essay · 10 min read

Building a startup in public: from first line of code to frontpage of Reddit

Pieter Levels · levels.io Free Intermediate

Pieter Levels wrote up, in public, exactly how he built and launched a project while narrating each step on Twitter, and this essay is close to a primary source for what a real founder's drip looked like start to finish. It shows how the accountability of an audience watching kept him posting past day one, which is the discipline a two-week sequence demands. Read it for the mechanics of turning ordinary build steps into a running story.

• Narrating each build step in public creates its own accountability to keep posting.
• A public audience turns routine progress into a story worth following.
• The build itself, not just launch day, is the content.