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Launching · checked 11 November 2026

Build a waitlist you talk to, launch where your customers already are, and treat launching as something you repeat, not one big day.

A Product Hunt launch goes live at 12:01 AM Pacific and runs to midnight, from a personal account, and it costs nothing; never ask for upvotes. For an Indian audience the launch usually happens in WhatsApp groups, founder communities and LinkedIn instead. Collect a waitlist on one page with a single email field (Kit is free up to 10,000 subscribers), and judge the launch by how many use or pay, not by upvotes or signups.

The steps 33 answers

  1. How do I actually launch on Product Hunt and not embarrass myself? Starting Up
  2. How do I build a waitlist before I launch? Starting Up
  3. When is my product 'ready' to launch? Starting Up
  4. My launch flopped and nobody cared, did I mess it up? Starting Up
  5. What's the best channel to launch on, Product Hunt, Reddit, Hacker News, or LinkedIn? Starting Up
  6. How do I build up an audience before I launch so it's not just crickets? Starting Up
  7. How often should I be launching, is once a quarter too much? Starting Up
  8. What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship? Starting Up
  9. I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating? Starting Up
  10. My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real? Starting Up
  11. How do I launch in India where there's no single 'Product Hunt moment' that reaches Indian founders and buyers? Starting Up
  12. Should I gate my launch behind a waitlist, or does a waitlist just kill the momentum I worked to build? Starting Up
  13. How do I write the actual launch post so it doesn't read like a press release nobody asked for? Starting Up
  14. My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right? Starting Up
  15. How do I turn a launch into an ongoing drip instead of one spike that flatlines two days later? Starting Up
  16. I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to? Starting Up
  17. Every launch I ask friends to upvote and share. Is leaning on my network for each launch going to burn it out? Starting Up
  18. How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike? Starting Up
  19. I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop? Starting Up
  20. Should I launch on Product Hunt, and does it even matter for an Indian startup? Starting Up
  21. How do I build an audience before I even have a product ready to sell? D2C
  22. Should I collect free email signups or charge a small deposit for my waitlist? D2C
  23. How many people do I actually need on my waitlist before I launch in India? D2C
  24. What's the fastest way to start a WhatsApp/Instagram following before I even have inventory? D2C
  25. Which one pre-launch channel should I actually focus on instead of trying everything at once? D2C
  26. How do I make sure all this pre-launch hype actually turns into sales on day one? D2C
  27. What exactly is a 'drop' and should my brand even bother with limited drops? D2C
  28. How do I plan a launch day so I don't run out of stock or crash my own site? D2C
  29. Should I do one big Day-1 launch or roll the product out in phases? D2C
  30. What can a small Indian brand actually learn from Supreme and boAt's launch playbooks? D2C
  31. What's the right cadence for repeat drops - weekly, monthly, or seasonal? D2C
  32. How do I use Instagram to actually launch a product, not just post an announcement? D2C
  33. Is there a way to build demand before the product even exists? GTM

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The terms

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