Podcast · ~90 min episode

Building an Audience Before You Need One (Julian Shapiro on Lenny's Podcast)

Julian Shapiro & Lenny Rachitsky · Lenny's Podcast Free Beginner

A tactical conversation on growth, retention and building a personal audience as distribution, from the founder of Demand Curve who grew large followings himself.

  • An audience built before launch becomes free, trusted distribution later.
  • Consistency and a repeatable content system beat chasing viral hits.
  • Own an email list; don't rely solely on rented algorithmic reach.
Open on lennysnewsletter.com ↗

It answers 5 questions

  1. Why should I build a personal brand as a founder?
  2. Which platform should I focus on to build an audience?
  3. What should I actually post if I'm not a natural writer?
  4. How do I turn an audience into actual customers or signups?
  5. How long does it take for content and personal brand to pay off?

Read with it

  1. Justin Welsh built a multi-million-dollar solo business purely on a systematized personal-brand engine; his free, no-fluff... justinwelsh.me Article · Weekly newsletter + archive The Saturday Solopreneur (Justin Welsh) & LinkedIn Content System Justin Welsh
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