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Varsity by Zerodha, learn to build an audience by teaching

Zerodha · Zerodha Varsity Free Beginner India

A landmark Indian example of content-led growth, Zerodha built trust and a huge audience by teaching in public for free. The model any founder can copy.

  • Free, genuinely useful educational content builds long-term trust
  • Teaching in public converts audience into customers over time
  • Consistency on one platform compounds faster than scattered campaigns
Open on zerodha.com ↗

It answers 2 questions

  1. How do I get started with content marketing without a big team?
  2. How do I build content and an audience the Indian way, like the founders who do it well?

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