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Cold Email Benchmark Report 2026

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A current, segment-by-segment benchmark report broken out by industry, list size, and company size, so you can compare your reply rate against something closer to your actual situation instead of one blended average. Useful as a second data point alongside Woodpecker's numbers so you are not anchoring on a single source.

  • Reply rates vary a lot by industry and company size, compare against a relevant segment, not the overall average.
  • Small, focused campaigns under 50 recipients consistently outperform large blasts by a wide margin.
  • Verified, clean email lists roughly double reply rates compared to unverified ones.
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The question it answers

  1. What's a good response rate for cold email, and how do I know if mine is broken?

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