Tool

Customer Interview Script Generator

Justin Wilcox · Customer Development Labs Free Beginner

A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos above. Use it as scaffolding for your first few calls, then set it aside once you have your own rhythm.

  • Generates a script structure, not a finished interview.
  • Good for founders who freeze up on their very first calls.
  • Meant to be discarded once you've done a handful of interviews.

It answers 3 questions

  1. What questions should I actually ask in a customer interview?
  2. Where do I find people to interview when I have zero audience?
  3. How do I get honest answers when the person I'm interviewing is a friend or someone in my network?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  3. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  4. A deep conversation on why direct questions fail and how story-based interviews surface real behaviour. Torres names the common... Lenny's Newsletter Podcast · ~75 min Teresa Torres on how to interview customers Lenny Rachitsky and Teresa Torres
  5. A step-by-step guide to running discovery when you have almost no data, aimed squarely at first-time founders. It is practical... First Round Review Article · 15 min read A Founder's Guide for Successful Early-Stage Customer Discovery Jeanette Mellinger
  6. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
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