Video · Talk, roughly 30 minutes
David Rusenko: How To Find Product Market Fit
David Rusenko (Weebly co-founder) · Y Combinator (Startup School) Free Beginner
This is a founder-facing YC talk from someone who spent 18 months grinding before Weebly clicked, so it is honest about how long focusing your market actually takes. Rusenko is direct that you find fit by narrowing and iterating on who you serve, not by trying to be everything on day one. A good starting point if you want the shape of the problem before you sit down with a heavier positioning method.
- Product-market fit for a broad product often takes many iterations and a year or more, so expect to narrow repeatedly.
- You get there by cutting bad directions fast and doubling down on the users who clearly respond, not by widening your appeal.
- When focus is right it feels obvious: usage and demand start pulling on their own instead of you pushing.
