Article · 12 min read

Designing Your Sales Stack so that Customers Come to You

Max Altschuler and Jorge Soto · First Round Review Free Intermediate

This breaks down how early sales teams actually build and work a target account list, including how to find contact information for the right people once you know who they are. It is a useful bridge from picking your ICP to actually assembling a workable list you can act on.

  • Target account lists start from a defined ICP, then get built out name by name, not scraped in bulk
  • Finding accurate contact information for the right person is often the bottleneck, plan for it
  • A consistent cadence of touches matters more than the size of your list
Open on review.firstround.com ↗

It answers 3 questions

  1. How do I build a targeted list of the right people to cold email?
  2. What tools should I use to send and track cold outreach without spamming?
  3. How do I personalize cold emails at scale without making them feel fake?

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