Explore / Find customers and sell / Lead generation
Lead generation · checked 11 November 2026
Start on Apollo's free plan with one narrow list of companies you work by hand; add an IndiaMART listing if your buyers are businesses across India.
Pick one or two channels where your buyers already look, test them cheaply and keep the one that brings customers: a Google Business Profile for a local business, a direct list for B2B, IndiaMART for a manufacturer or trader. IndiaMART's entry paid plan costs Rs 40,000 a year plus taxes, so judge it by cost per order, not cost per lead. A bought or scraped list is personal data under the DPDP Rules, so record where every contact came from.
The steps 14 answers
- Which lead generation tool should a small business use? GTM
- How do I find B2B clients? GTM
- IndiaMART, TradeIndia or JustDial: which brings better B2B leads? GTM
- How do I generate leads for my business? GTM
- How do I build a targeted list of the right people to cold email? Starting Up
- My list of target accounts is enormous and mostly cold. How do I find the ones that are ready to buy right now? GTM
- How do I build a target list that is worth working instead of scraping ten thousand random companies? GTM
- What are the best outbound teams doing in 2026 that the rest of us are not? GTM
- Signal-based selling replaced spray and pray. What does the best version of it actually look like? GTM
- How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? GTM
- Why use AI to find and qualify leads (Clay, Apollo + AI workflows)? How Founders Use AI
- How do I use buying signals (job changes, funding, hiring) to time my outreach? How Founders Use AI
- How are founders using AI tools like Clay and Apollo to run outbound prospecting and personalized cold email? How Founders Use AI
- How can AI help me qualify and score leads so I chase the right deals? How Founders Use AI
Tools that do it for you
- ApolloMost small businesses selling to other businesses
- LinkedIn Sales NavigatorSenior buyers you research and approach on LinkedIn
- HunterYou know the company and need the right address
- ClaySomeone on the team can build enrichment workflows
The readingMost used across these answers
- DPDP Rules, 2025 Notified: A Citizen-Centric Framework for Privacy Protection and Responsible Data Use Read
- What is GTM engineering? Inside Clay's GTM strategy Watch · 18 answers
- How to find and win your first 10 B2B customers Read · 4 answers
- How are BuyLeads allocated under different plans? Read · 3 answers
- An outbound playbook for 2025 Read · 2 answers
- State of Outbound 2026 Read · 2 answers
- Traction: How Any Startup Can Achieve Explosive Customer Growth Read · 2 answers
- Apollo Academy: Free B2B Sales Training & Prospecting Courses Read · 2 answers
- What is signal-based outbound and how does it work? Read · 2 answers
- The Clay Skills Marketplace Is Open Read · 2 answers
The terms
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