Article · 15 min read

Diffusion of Innovations: the technology adoption curve

Everett Rogers · Wikipedia (Everett Rogers) Free Beginner

This is the origin of the adoption curve: innovators and early adopters take up a new thing long before the majority, and they behave differently from everyone else. For trend spotting it tells you exactly whose behavior to watch, the small group of enthusiasts hacking on something now. A clear grounding in why early signals come from the edges.

• New things spread from innovators and early adopters outward.
• The early group behaves unlike the mainstream that follows.
• Watch enthusiasts today to see what the majority does later.