Podcast · about 35 minutes

Episode 202: Outbound Sales for Startups with Guest Steli Efti

Steli Efti · Startups For the Rest of Us Free Intermediate

A grounded conversation about when cold email is even worth the effort of finding an address for. Steli's rule of thumb is deal size, not whim, which is a useful gut check before you spend twenty minutes hunting down one person's inbox.

  • Cold email is most worth the effort for higher value deals, not every small ask.
  • Track your rejection rate, not just your close rate, to know if your process is working.
  • Build a short list of common objections and answers before you start reaching out at volume.
Open on startupsfortherestofus.com ↗

The question it answers

  1. How do I find someone's email address when it isn't public?

Read with it

  1. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  2. Video · 6 min watch How To Cold Email Investors Michael Seibel
  3. When you have a name and a company but no address, Hunter is the default first stop: type the person and the domain, and it... hunter.io Tool Hunter Email Finder Hunter
  4. An Indian founder story where the early demand test was manual, cold emails and direct outreach to find the first customers... Prime Venture Partners Podcast Podcast · ~50 min How Khadim Batti Built Whatfix Into a Global SaaS Leader Prime Venture Partners
  5. When your first ten will come from cold outreach, this guide gives you the full mechanics: building a target list, qualifying,... Close Article · Multi-chapter guide The Ultimate Startup Guide to Outbound Sales Steli Efti
  6. When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool Apollo.io Apollo.io
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