Article · Multi-chapter guide
The Ultimate Startup Guide to Outbound Sales
Steli Efti · Close Free Intermediate
When your first ten will come from cold outreach, this guide gives you the full mechanics: building a target list, qualifying, writing the email, and running follow-ups without being annoying. It is the operational counterpart to the Lenny and YC pieces, showing the actual day-to-day of prospecting. Work through it as a checklist for your outbound.
- Build a tight, specific list of the right people before you write anything.
- Qualify hard so you spend time on prospects who can actually buy.
- Structured follow-up, not a single email, is where most deals are won.
