Video · ~30 min
Fall in Love with the Problem, Not the Solution
Uri Levine · FranklinCovey On Leadership Free Beginner
Uri Levine co-founded Waze and Moovit, and his whole message is that attachment to a solution is a startup killer. In this candid talk he argues the founders who love the problem keep going when the first idea fails, while the ones in love with their idea quit the moment it does not work. A useful gut check if you suspect you are defending a solution instead of chasing a problem.
- Fall in love with the problem, not the solution, because your first solution will very likely be wrong.
- Founders committed to the problem persist through failure and pivots; those committed to an idea give up when it stalls.
- Value comes from solving a real problem, so let the problem, not your ego for the idea, steer every decision.
