Template · Spreadsheet
Free Bottoms-Up TAM Template
Scalepath Free Intermediate
A structured spreadsheet that makes you fill in the number of target customers, your unit economics, and your serviceable and obtainable slices. Using a template like this stops you hand-waving, because every cell needs an assumption you can point to. Useful once you have the raw counts and prices to plug in from your customer conversations.
- A template forces an explicit assumption behind every line of the estimate.
- Bottoms-up sizing is customer count multiplied by realistic revenue per customer.
- Separating TAM, SAM, and SOM keeps the ambition and the near term honest.
