Article · 10 min read

Get the Outcomes on Your Product Roadmap Right

Roman Pichler · romanpichler.com Free Intermediate

This is a focused piece on the outcomes over output idea in our short answer, and it catches a common trap: writing goals that are really features in disguise. Pichler gives you a simple test, keep asking why, to turn a feature wish into the real result you want. Read it to make sure your roadmap describes impact, not just a list of things to ship.

  • State the result you want, not the feature you plan to ship
  • Ask why repeatedly to find the true outcome behind a request
  • An outcome roadmap keeps the team solving problems, not ticking boxes

The question it answers

  1. How do I decide what to build next?

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