Article · 15 minute read

Here are the Scripts for Sales Success: Emails, Calls and Demos That Close Deals

Peter Kazanjy · First Round Review Free Intermediate

Once you've found or guessed someone's email, this is what to actually put in it, with word for word scripts from a founder who has built and sold sales tools for a living. It's the step right after this question is answered: a good email to a hard won contact is wasted if it reads like spam.

• Keep the first email short enough to read in under 20 seconds.
• Lead with a specific reason you're writing to this person, not a generic pitch.
• A weak email undoes the work you put into finding the right inbox.