Tool

Hotjar

Hotjar · Hotjar (Contentsquare) Freemium Beginner

For a product that is already live, Hotjar records real sessions and heatmaps so you can watch where users actually struggle without scheduling anything. Rage click maps flag the exact spots where people jab at something that is not working. Ten or twenty recordings often reveal the same confusion you would find sitting beside someone.

  • Watch real session replays to see where users get stuck
  • Rage click maps point straight at broken or confusing elements
  • A handful of recordings starts revealing clear patterns
Open on hotjar.com ↗

The question it answers

  1. How do I know if my product is confusing to users?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  3. The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read 10 Usability Heuristics for User Interface Design Jakob Nielsen
  4. Video · ~20 min How To Talk To Users | Startup School Gustaf Alstromer
  5. Most founders treat customer research as a one-time pre-launch exercise, then go quiet once the product ships. Torres makes the... Amazon Book · ~200 pages Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Teresa Torres
  6. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read Why You Only Need to Test with 5 Users Jakob Nielsen
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