Tool · self-serve tool

Hotjar Session Recordings

Hotjar Freemium Beginner

Your short answer says to watch real sessions, and this is the most common tool for doing exactly that: replaying where new users scroll, hesitate, and rage quit before hitting your core value moment. Watching ten recordings will tell you in an afternoon whether people are getting stuck in onboarding or reaching the value and shrugging. It turns 'they do not stick around' into a specific screen where they bail.

  • Replay real sessions to see exactly where new users drop off
  • Look for whether users ever reach the core value moment
  • A handful of recordings often reveals the onboarding blocker fast

It answers 2 questions

  1. As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?
  2. My MVP works but nobody sticks around after signing up. How do I diagnose whether it's a product problem or an onboarding problem?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  3. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  4. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  5. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  6. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
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